Every day, it seems a new small business is formed. Of course, an essential function of any small business lies in its ability to effectively market its products or services.
Perhaps the best way to go about doing this is to ensure that online search engines produce results that take individual searches for your product or service directly to your small business’ website.
This practice is known as SEO, also known as search engine optimization. SEO is a process in which your website is made more visible when a search is performed on search engines.
It involves the usage of keywords on a website or webpage that ensure that the site or page shows up in an online search. These are frequently known as natural or organic results.
Keeping that in mind, if you run a small business, it is important to know how to properly utilize SEO. Here are some of the best tips.
First of all, if you are creating a website for your business — which everyone does these days — you will want it to be appropriately titled.
After all, you will want potential customers to be directly to your small business when they do an online search for a specific product or service your business carries or provides. In other words, if you are going to be selling cell phone repair services, you will want your domain name to reflect that.
For instance, if you select a domain name like “bobscellphonerepair.org,” it will be obvious that your small business provides cell phone repair services.
You will want to have certain keywords present on your webpage that identify with the business, as well as its location and of course, the services provided.
Your business’ phone number and address, as well as a “Contact Us” section should also be present on both the main page and on separate clickable pages within the site. Note also what area of town your small business is in and mention notable landmarks, as this will likely draw customers to visit and boost visibility.
Make your small business visible on local websites. This is a chief means of boosting SEO as Google and other search engines frequently scan such websites so that it is easier for customers to find exactly what they are seeking.
Some of the most popular local websites include Yelp, YP, Facebook and Yellowbook. The business’ name, address and phone number should be visible and kept up to date. Always keep the information updated for best results.
You must also have a good link strategy for your small business’ website. That means adding links frequently to social media channels such as Facebook, Twitter, Tumblr and any others you use.
This helps your business to become more transparent and will prompt people who need your products or services to click. You may also want to create email newsletters to send updates to customers.
Always encourage online user reviews and be sure to respond to them. This is a good way to help build up the visibility of your small business in local search results. You can further add to that by responding to both positive and negative user reviews.
This is a good way to prompt further customer reviews being left on your business’ website, which can in turn encourage more people to buy your products or services.
Good SEO Practices
It is absolutely essential to write interesting and engaging copy and articles for your website. Good SEO content is what has people coming to and returning to a website.
The best content is high quality and written for humans rather than bots. It’s also a good idea to add social media share buttons on articles so that the word gets out to a lot more people.
Facebook and Twitter are recommended, and to a lesser extent, so are those like Pinterest and LinkedIn.