Home Breaking Why the Hanseboot soon anchors in the harbor city

Why the Hanseboot soon anchors in the harbor city

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Hamburg is exhibiting its international water sports fair Hanseboot. It will be held in halls for last time at end of October, according to Bernd Aufderheide. From 2019 on a new format to take. It would be a good idea to place yachts and boats directly at port in Elbe river.

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The outbreak for hanseboot, with declining exhibitor and visitor numbers, and thus with losses for municipal trade fair company. "It was a grant business," added manager without mentioning numbers. "We had to balance between tradition, melancholy and sober facts," said fair chef.

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Tradition: The fair has existed since 1961, n started at entry price of 6 German marks. At this price, now 3 euros per person, visitors of 58th and thus last hallshow from 28th October to 5th November of this year are admitted.

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So much to sadness – and this to sober figures: At end of 2007 and 2008 trade fairs, some 800 exhibitors and some 105,000 visitors, negative effects of financial crisis in 2008 on boat and ship builders also left ir mark on fair , "The concentration process in water sports market continues," said Aufderheide. In 2016, only 500 exhibitors and 60,000 visitors could be lured – "a huge bloodletting," said trade fair chief.

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By way of comparison, around 1800 exhibitors and 242,000 visitors took part in international exhibition Boot in Düsseldorf. "In difficult times marketing budgets are a market leader. We will not be, "said Aufderheide. Instead of Hanseboot, lucrative trade fairs will take place in future. "We can immediately compensate for this," said Aufderheide.

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To new concept: instead of Hallendach, new international "In-Water Boat Show" is to be aligned on Elbe, with moorings around harbor center. There, providers could bring ir ships along waterway, which should save on transport costs and a lot of effort. "The visitor sees ship in his water. This is more appealing than if boats stood erect in hall, "said Aufderheide. He assured that portcity would not be closed to performance show. Entrance should be taken at waterfront.

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Last but not least, according to trade fair data, boat presentations across whole of Europe show a lively inflow. The boat show organized by Hamburg Messe in marina in Neustadt / Schleswig-Holstein with 160 berths reaches its capacity limit. 16,000 visitors came to seventh event in late May. After Hamburg fair will also lure Scandinavian boat fans, because in far north re are hardly any large presentations.

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